Disney Starts 2024 With A PR Nightmare

We’re talking about Disney, the Star Wars franchise, and the recent comments made by its new director, Sharmeen Obaid-Chinoy. This subject has stirred up quite a discussion and it has the company walking right into another PR nightmare.

First, a bit of context. Sharmeen Obaid-Chinoy, a Pakistani-Canadian journalist and filmmaker, has recently been appointed as the director for the new Star Wars film. Chinoy is not new to the limelight; she’s a two-time Oscar winner renowned for her work in highlighting feminist issues through her films. Her most recent directorial venture was with Disney’s Marvel Cinematic Universe, where she directed Ms. Marvel, a miniseries introducing Kamala Khan, the first Muslim superhero in the MCU. The series was a total flop.

During a CNN interview, Chinoy expressed her excitement about the Star Wars project, emphasizing the significance of having a woman shape a story in what she referred to as “a galaxy far, far away.”

“I’m very thrilled about the project because I feel what we’re about to create is something very special. And we’re in 2024 now, and it’s about time that we had a woman come forward to shape a story in a galaxy far, far away,” she said.

Here comments echo the Snow White controversy created by Rachel Zelger who was cast to play the princess.

What’s also funny is that Chinoy isn’t breaking ground like she thinks she is. Rouge One is the only good Star Wars Disney movie with a female lead. What makes it good is not that a woman was the star. The movie was good because the story was great, and at the time, the company was making good movies, not political statements.

The Snow White controversy has already killed the movie, and Disney held a release for things to calm down only for this to happen.



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