Bud Light thinks it has come up with a way to save its brand after its partnership with Dylan Mulvaney sunk its sales.
Mixed Martial Arts League the UFC has announced that Bud Light will be its official beer partnership beginning in 2024.
“Anheuser-Busch and Bud Light were UFC’s original beer sponsors more than fifteen years ago. I’m proud to announce we are back in business together,” UFC CEO Dana White said in a statement Tuesday. “There are many reasons why I chose to go with Anheuser-Busch and Bud Light, most importantly because I feel we are very aligned when it comes to our core values and what the UFC brand stands for. I’m looking forward to all of the incredible things we will do in the years ahead.”
“Anheuser-Busch and Bud Light have always been on the cutting edge of iconic sporting moments that fans remember forever, and reuniting with UFC is a continuation of this industry leading legacy,” Anheuser-Busch CEO Brendan Whitworth said in the press release. “As one of the largest and longest standing sport sponsors, we are excited to work with UFC to celebrate our passionate fans while always making a positive impact in communities across America.”
Bud Light will be replacing Modelo, who coincidently is now the number one beer in America.
UFC head Dana White said that he is doing this for the 65,000 Americans who work for the company that does $700 million in business with USA farms.
“These guys employ 65,000 Americans, thousands of vets they employ. They spend over $700 million a year with U.S. farmers, you know, buying their crops for their product. And there’s many, many other reasons that I did this,” White told Fox News’ Sean Hannity on his radio show. “Where I sit personally with my core values and I felt like the core values of the UFC, even though we’re a global sport, and we have fighters from all over the world. This is an American company. And I love this country and this is more about me being aligned with somebody who is a sponsor of the UFC and somebody I’m going to work with every day.”
Bud Light thinks this is going to get them back to the top. What do you think?