Bud Light’s sales continue to plummet as customers refuse to swallow their woke agenda.
At a Glance
- Bud Light sales dropped 29.9% year-over-year for the week ending January 20
- The brand has lost 30% of its customers following the Dylan Mulvaney controversy
- Michelob Ultra and Modelo Especial have surpassed Bud Light in sales
- Super Bowl ads featuring Shane Gillis and Post Malone failed to win back customers
- Former Anheuser-Busch executive claims the brand hasn’t recovered at all
The Fall of an American Icon
Remember when Bud Light was just a beer, not a political statement? Those days are long gone, folks. The once-beloved American brew has taken a nosedive into the abyss of woke culture, and surprise, surprise – it’s not going well. The numbers don’t lie, and they’re painting a picture uglier than a poorly poured pint.
According to data from Bump Williams Consulting, Bud Light sales have plummeted a staggering 29.9% year-over-year for the week ending January 20. That’s not a dip, folks – that’s a nosedive. But wait, it gets worse. The brand has lost a whopping 30% of its customers. That’s millions of beer drinkers saying “No thanks” to the once-popular brew.
The Mulvaney Mishap
So, what caused this spectacular fall from grace? One word: Mulvaney. In a move that can only be described as a masterclass in how to alienate your core audience, Bud Light decided to partner with transgender influencer Dylan Mulvaney. Because nothing says “ice-cold beer” like identity politics, right?
“They haven’t at all [recovered]” – Anson Frericks
Former Anheuser-Busch executive Anson Frericks didn’t mince words when describing the aftermath of this ill-fated partnership. The brand hasn’t recovered at all, he says. Gee, who could have predicted that pandering to a tiny minority while ignoring your main customer base might backfire?
A Desperate Attempt at Damage Control
In a desperate bid to win back their alienated customers, Bud Light threw money at some Super Bowl ads featuring Shane Gillis and Post Malone. Because nothing says “We understand our mistake” like throwing more celebrities at the problem, right?
“They are advertising Bud Light. And candidly, the commercials are actually pretty good” – Anson Frericks
Frericks admits the commercials are “actually pretty good.” But here’s a newsflash for the geniuses at Anheuser-Busch: good commercials don’t matter when you’ve lost the trust of your customers. You can’t just slap a band-aid on a gaping wound and expect everything to be hunky-dory.
The Competition Swoops In
While Bud Light was busy alienating its core audience, the competition wasn’t sleeping. Michelob Ultra and Modelo Especial have now surpassed Bud Light in sales. It turns out that when you’re in the business of selling beer, it’s a good idea to focus on, you know, selling beer – not pushing political agendas.
“I think that’s one of the most interesting parts about this story is that they lost 30% of their customers” – Anson Frericks
The future of Bud Light remains uncertain. Customers are questioning the brand’s identity and vision, and rightfully so. Will Bud Light continue down this path of woke virtue signaling, or will they remember that their job is to sell beer, not lecture America on social issues? Only time will tell. But one thing’s for sure – millions of former Bud Light drinkers are raising their glasses elsewhere, and they’re not looking back.
